---
title: "About — Si Eaton and Sico Software"
description: "Si Eaton went from running pubs and hotels to 20+ years in data, automation and AI. The self-taught founder of Sico Software Ltd, Glasgow (SC712732)."
url: "https://sico.software/about"
tokens: 726
---

# About

Who builds these products, and the company behind them.

## Si Eaton, founder

I've worked with data and automation for over 20 years, and I've taught myself almost everything I know.

I don't have a degree or any formal qualifications. I started out with six years in hospitality, working my way up from the bottom to running pubs and hotels. That's where I learned how much the customer's experience matters. From there I moved to a support desk at a broadband startup and got fed up doing the same fixes by hand. So I taught myself to code.

I've been doing some version of that ever since, in businesses of every size up to a FTSE 100 multinational. All told, I've worked across hospitality, learning and development, telecoms, travel and software.

Along the way I've delivered projects cutting over £1bn of cost, and improved customer experience for over 10 million customers. I've also led change programmes, rebuilt how performance was measured, and worked as a data scientist.

These days I run a company's data function on my own: the pipelines, the warehouse, the dashboards and the AI tools people use every day.

Honestly, I just love a hard problem, and I love automating it away. My brain works a bit differently: I can't see a manual process without wanting to automate it. And not coming up the usual route means I tend to look at problems from another angle. AI has made all of it a lot more fun.

Sico is where I get to build things for myself, the way I'd want them built: each one does one job, works from real data, and shows its working. I still think like someone serving customers, so I can't stand dark patterns. No traps to stop you leaving, no tricks to make you pay more, just software that's pleasant to use.

[Si on LinkedIn](https://www.linkedin.com/in/si-eaton-16050314/)

## The products

- [Metacenta](https://metacenta.com): Independent technical reviews of dbt and data platforms.
- [CareerFlip](https://careerflip.app): Career-change suggestions from your CV, backed by live job listings.
- [affilut](https://affilut.com): Affiliate tracking for SaaS businesses on Stripe.
- [Redilet](https://redilet.app): Certificate checks for landlords ahead of the PRS Database.
- [Certi.parts](https://certi.parts): Signed quality records for machine shops and their buyers.

How every product is built, priced and run: [our principles](https://sico.software/principles).

## The company

- Registered name: Sico Software Ltd
- Company number: [SC712732](https://find-and-update.company-information.service.gov.uk/company/SC712732) (Companies House, Scotland)
- Incorporated: 20 October 2021
- Registered office: Suite 2/3, 2nd Floor, 48 West George Street, Glasgow G2 1BP, United Kingdom
- ICO registration: ZC106029
- Elsewhere: [LinkedIn](https://www.linkedin.com/company/111960885/)

Questions, corrections or press: [contact us](https://sico.software/contact).