Pixelock

Server-side conversion tracking for Shopify non-Plus stores · private beta

On 26 August 2026 Shopify retires checkout.liquid and Additional Scripts. If your store is non-Plus and your Meta and Google pixels fire from the Thank-you or Order-status page, a large share of your conversions is about to go dark. Pixelock moves that tracking server-side so your ad platforms keep seeing every sale.

What it does

When a customer checks out, Shopify sends the order to Pixelock. We verify it against your store's own signing secret, score it for match quality, and forward a server-to-server conversion event to:

  • Meta — via the Conversions API, to your own pixel.
  • Google Analytics 4 — via the Measurement Protocol, to your own property.

Each destination is isolated, so an outage at one never blocks your order or the other. Nothing routes through a third-party ad network — the data goes directly to accounts you control, using credentials you provide.

Consent-aware by default

Pixelock never shares a conversion for a shopper who has opted out, set Global Privacy Control, or requested erasure — and, when consent is required, only shares with a stored marketing-consent receipt. Right-to-erasure scrubs the stored order and suppresses any future send, and personal data is minimised after 90 days. See our privacy notice and data-deletion policy.

Get early access

Pixelock is in private beta with hands-on onboarding — we set up your store, connect your Meta and GA4 credentials, and confirm conversions are landing before the deprecation deadline. Request beta access →

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