About
Si Eaton, founder
I've worked with data and automation for over 20 years, and I've taught myself almost everything I know.
I don't have a degree or any formal qualifications. I started out with six years in hospitality, working my way up from the bottom to running pubs and hotels. That's where I learned how much the customer's experience matters. From there I moved to a support desk at a broadband startup and got fed up doing the same fixes by hand. So I taught myself to code.
I've been doing some version of that ever since, in businesses of every size up to a FTSE 100 multinational. All told, I've worked across hospitality, learning and development, telecoms, travel and software.
Along the way I've delivered projects cutting over £1bn of cost, and improved customer experience for over 10 million customers. I've also led change programmes, rebuilt how performance was measured, and worked as a data scientist.
These days I run a company's data function on my own: the pipelines, the warehouse, the dashboards and the AI tools people use every day.
Honestly, I just love a hard problem, and I love automating it away. My brain works a bit differently: I can't see a manual process without wanting to automate it. And not coming up the usual route means I tend to look at problems from another angle. AI has made all of it a lot more fun.
Sico is where I get to build things for myself, the way I'd want them built: each one does one job, works from real data, and shows its working. I still think like someone serving customers, so I can't stand dark patterns. No traps to stop you leaving, no tricks to make you pay more, just software that's pleasant to use.
The products
- Metacenta: Independent technical reviews of dbt and data platforms.
- CareerFlip: Career-change suggestions from your CV, backed by live job listings.
- affilut: Affiliate tracking for SaaS businesses on Stripe.
- Redilet: Certificate checks for landlords ahead of the PRS Database.
- Certi.parts: Signed quality records for machine shops and their buyers.
How every product is built, priced and run: our principles.
The company
- Registered name
- Sico Software Ltd
- Company number
- SC712732 (Companies House, Scotland)
- Incorporated
- 20 October 2021
- Registered office
- Suite 2/3, 2nd Floor, 48 West George Street, Glasgow G2 1BP, United Kingdom
- ICO registration
- ZC106029
- Elsewhere
Questions, corrections or press: contact us.